In an innovative collaboration, two high-school students from the International School of Hyderabad (ISH), Sriram Chundi and Akshath Nagulapally, have joined forces to create a unique movie experience for the upcoming Guntur Kaaram, featuring superstar Mahesh Babu.
With the potential to reach over 40 million users, the chatbot has already achieved an impressive peak of 1.68 million concurrent users on the launch day and is on track to reach higher peaks. This pioneering initiative is the first to be seen in the Indian film industry, promising to revolutionize the interaction between stars and their fan base through interactive marketing, potentially setting a new industry standard for marketing. This novel approach aims to create a more personalized movie experience, marking a shift from reactive to interactive marketing strategies. By incorporating this technology, they increase the film’s reach while also boosting ticket sales.
Sriram brings his expertise from the business aspect of the film industry, while Akshath contributes his AI creation skills to this innovative project. They believe that AI serves as a crucial tool to bridge the gap between stars and fans, ushering in a new era of personalized entertainment experiences through interactive marketings over reactive marketing.
The students envision extending this technology beyond the film industry, exploring its potential applications in other entertainment sectors. As they embark on this journey, Sriram and Akshath are confident that their creation will continue to redefine how fans engage with their favorite stars, setting a precedent for the future of interactive entertainment. Get ready for a cinematic experience like never before, as Guntur Kaaram and its AI-powered chatbot pave the way for a new era in personalized entertainment.
Get ready for a Unique experience with #GunturKaaram ChatBot! 🌶️https://t.co/jYfDGtJAGw
— Guntur Kaaram (@GunturKaaram) January 1, 2024
Coming Soon... Bookings updates, and Special promotions are on the horizon. An Innovative initiative by ISH students 👍
StayTuned ✨#GunturKaaramOnJan12th
Super🌟@urstrulymahesh
