The Indian e-commerce market is growing rapidly, and knowing when to purchase can help you save significantly on your favorite products. The country's e-commerce festive sales are the major events for shoppers and brands alike.
According to CAIT, Holi alone generated over ₹60,000 crore in business, 20% from last year. During the Dussehra and Diwali season, the festive business is expected to reach a record ₹5 lakh crore mark by 2025, the highest ever since India's independence.
This data shows that you must know when to shop online to save big. In this guide, we will discuss the same, helping you secure the best deals. We will also list some smart tips to help you increase your savings.
Key Sale Seasons and Months You Should Watch For
Here are the major sale seasons and months, you must look for and mark your calendar to avail of the best deals.
January - Republic Day and Post-New Year
Clearance Brands and retailers often run winter stock clearance sales in January. They offer heavy discounts on clothing, woollens, and boots. You can experience multiple sales in January, such as New Year clearance and Republic Day sales. During these sales, you can enjoy up to a 50% discount with additional bank offers.
February to April - Off-Season Benefits
Multiple national and regional festivals happen between February and April, including Holi, Maha Shivaratri, Ugadi, Baisakhi, and Gudi Padwa. Major brands, such as Myntra and Amazon, run various sales for Holi, offering discounts of up to 70% on fashion, home decor, electronics, and festival essentials. Even for regional festivals like Baisakh, Gudi Padwa, and Ugadi, bring meaningful promotions across various states.
May to July - Summer and End-of-Season Sales
This period is one of the strongest windows for big discounts in India, thanks to various sales, including mid-year, summer, and end-of-season sales.
- Summer EOSS (End of Season Sale): Fashion, electronics, and footwear brands, including Myntra, run spring/summer clearance sales, and often offer up to 70% off.
- Mid-June "Big Saving Days": Flipkart runs its most anticipated Big Saving Days sale, offering up to 60% discount on various category products, including electronics, apparel, and home items.
- Amazon Prime Day: The Amazon Prime Day is a worldwide event offering discounts of over 50% on electronics, gadgets, and appliances.
- Aadi Sale: In Tamil Nadu, Aadi Sale is a regional sale event. During this sale, you can experience special deals on fashion and textile products.
August to September - Festive Warm-Up
The Indian pre-festive season begins in August, featuring major events such as Independence Day, Raksha Bandhan, Janmashtami, and Ganesh Chaturthi. Retailers and brands, such as Flipkart, Amazon, Myntra, and AJIO, run various sales from August to September.
During these sales, you can get up to 60% on product categories, including fashion, jewellery, electronics, and appliances. Some reports suggest that during Onam, brands estimate a business of ₹12,000 to 13,500 crore in commercial sales.
October to November - The Festive Mega Sales
This period is the peak sale window due to Navratri, Dussehra, Diwali, and Dhanteras. This period is the peak sale window. You can enjoy events like Amazon's Great Indian Festival, Flipkart's Big Billion Days, and Myntra's Big Fashion Festival that dominate this period.
During these sales, you can get up to an 80% discount on various product categories. You can also enjoy exclusive bank offers and EMI deals to save extra on your orders. Reports suggest that in the first week of these sales only, these online e-commerce platforms witnessed over ₹60,700 crore of business in 2025.
December - Year-end and Holiday Clearance Sales
The festive season continues during December as well. Brands often run Christmas sales and year-end clearance deals in this month. During these sales, you can explore great discounts of over 50% on various product categories, including electronics, appliances, fashion, and home décor.
Money-Saving Tips and Hacks to Increase Your Savings
Below are some tried and tested tips that can help you increase your savings during sales:
- You should always use price history and comparison tools to verify that the discounted rates are authentic.
- You can also search for verified coupons online by GrabOn and use them during checkout for additional discounts.
- Check whether there are options to stack multiple deals and coupons. This will allow you to save extra on your orders.
- You can also decide between early-access deals vs last-day discounts. However, early-access deals carry full stock, while the last days will bring you big discounts.
- Always prepare your wishlist before sales. This will help you save time and avoid wasting time searching for deals.
Wrapping Up
Timing your shopping is very crucial, like choosing the right product. We mentioned all India's key sale periods, including festival seasons, end-of-season clearance sales, and mid-year promotions. Aligning your buying decision with them will help you grab the best discounts. You can also try our money-saving tips mentioned above to improve your savings. During these sales, your goal should be to not only spend less but also to spend wisely.
Content Produced by Indian Clicks, LLC
