It is a known fact that the ratings of Maa TV have gone up after it was acquired by Star TV Network and changed to Star Maa.
The main reason for the growing popularity of Star Maa is not because it is now a subsidiary of Star TV, but because of the hit talk for Bigg Boss reality show, which was the first major programme after the channel was acquired by Star TV.
However, the status has started falling down of late, thanks to the dwindling ratings of Bigg Boss. This is the reason for the growing disgruntlement of NTR on Star Maa.
He is of the view that the ratings have been showing downtrend only because of the style of functioning of Star Maa local head.
That is precisely why, NTR is said to be in second thoughts in signing the agreement for the second season of Bigg Boss Telugu version, slated for telecast in next summer.
So, what’s has gone wrong? The person who is now the local head of Star Maa does not have a media background. He is, no doubt, highly educated and talented, but all his calculations would run around revenue generation, rather than achieving higher viewership and how much fame the programme has generated.
That is why the channel head did not listen to anybody and cut down the programme duration from one-and-a-half hour to one hour. Besides, he has decided to telecast the repeat of the same episode immediately and the back-to-back repeat of it the following day.
This naturally led to drastic fall in viewership and ratings. This gentleman did not heed to the suggestions of even NTR, as a result of which the actor got into second thoughts.
It is learnt NTR has decided to put forth certain conditions before signing the agreement for the second season of Bigg Boss. If it doesn’t work out, he will conveniently opt out from the show by conveying the message that he had done his best on the small screen with a good show.
Otherwise, if the channel head agrees to his conditions, he would continue his show with more perfection and entertainment.
