Apparently recognising the growing importance of social media in disseminating information and building public outreach, the Andhra Pradesh government headed by Chief Minister N Chandrababu Naidu has decided to engage social media influencers on a large scale to promote government schemes and initiatives.
On Wednesday, the state cabinet chaired by Naidu approved a Social Media Influencers (SMIs) Policy aimed at using social media creators to publicise government programmes and policies.
State Information and Public Relations Minister Kolusu Parthasarathy told reporters that social media influencers would be used to create awareness among the public about welfare schemes, infrastructure projects, development programmes and other government initiatives through their respective platforms.
As part of the policy, the Information and Public Relations Department and AP Digital Corporation Ltd will hold consultations with social media content creators and study policies adopted by other states before finalising the Andhra Pradesh framework.
Under the proposed system, credible influencers will be identified, verified and empanelled through APDCL.
“Content disseminated under the policy will have to be impartial, factual and in the public interest,” the minister said.
The policy will cover content creators on Facebook, Instagram, YouTube and X.
The initial empanelment will be for one year and may be extended by up to two additional years, one year at a time, based on satisfactory performance and the decision of the competent authority, Parthasarathy said.




Whose money they get paid. It’s peoples money right. Mee publicity kosam maa money use cheyadam enti
avuna .. mari yakchi paper lo pedda ads button nokkinappud all icchinappudu ..adgalsindi tammudu ..
avuna .. button nokkudu appudu ichina ads gurinchi adagalsindi tamaru ..
Ja ja ja ..
You are right, his influencers write impartially whether it is tdp or janasena, yes you are right, whatever they say is the factual, and yes you are right, all the development shown in graphics is in the public interest.
At least he know the word “Development” and shows it to people even in graphics .. there is a guy who does not know what that is .. and you feel he is the right one for the state ..
What is development from your perspective?
Just knowing the word ‘development’ doesn’t feed the people. It requires extraordinary ability to lead the state into the concrete development, which is what he promised that he will do. Now, when people ask for it, you can’t turn your back and say that the last one didn’t even know the word ‘development’ so die out of hunger with happy now. Take sides, but, be cognizant about what you speak about and whether it makes any sense.
Agreed Sahu team paid you but you can be more creative than just copy paste to be lazy. The problem with your BOSS is that his agenda in politics is to become CM on permanent basis because that is what he internilized after watching his for fathers fctionist mentality. Other thing is that for good or bad his 16 month internship BOGGED him down so bad that revenge mentality also was internalized for him to think beyond personal gratification, so the alternative even if it is ordinary by global standards looks GOLD standard in andhra politics and therefore run away with plaudits and it will be a herculian task for him to come back. Better you lie low
chatgpt donot get depressed no more chance for Jagan goru
Why you want to be slave
Were you volunteer
Are you ipac batch
He already have pk, pree publicity, just keep using him
Pranav garu china progressed Conversion is fine but hating your own forefathers religion is shame
Just knowing the word ‘development’ doesn’t feed the people. It requires extraordinary ability to lead the state into the concrete development, which is what he promised that he will do. Now, when people ask for it, you can’t turn your back and say that the last one didn’t even know the word ‘development’ so die out of hunger with happy now. Take sides, but, be cognizant about what you speak about and whether it makes any sense.
Bobugaaru DAPPU master