Sukumar Wants Peddi To Click In Hindi

Peddi is generating tremendous buzz ahead of its release. From songs and promos to the trailer, every promotional asset has received a strong response.

The makers are now gearing up for an aggressive promotional campaign, starting with a musical concert by A R Rahman in Bhopal.

Ram Charan is said to be extremely confident about the film’s prospects.

The actor reportedly believes Peddi will emerge as a major blockbuster and considers it one of the best works of his career, especially because of its emotional depth.

Meanwhile, director Sukumar is closely watching the film’s performance, particularly in the Hindi market.

After achieving massive pan-India success with Pushpa 2, Sukumar is now planning Ram Charan’s next project on an even bigger scale, targeting audiences across India.

According to industry buzz, the director wants to assess how Peddi performs in North India before finalising the scale and positioning of his upcoming film with Ram Charan.

The response from the Hindi market is expected to play a key role in shaping the project’s strategy.

The second collaboration between Sukumar and Ram Charan is likely to go on floors later this year, while the formal launch is expected to take place in late June.