Epaper
Ravi Teja’s Irumudi arrived in theatres today amid strong anticipation, with the film generating considerable curiosity through its unique premise and striking promotional material.
Directed by Shiva Nirvana, the film opened with high expectations, and the early reports emerging from theatres are highly encouraging.
The strong pre-release response was clearly reflected in the exceptional advance bookings recorded across both domestic and overseas markets.
With demand continuing to surge, the makers have now added more theatres to accommodate the growing interest.
In a notable trend, Irumudi is witnessing packed houses and houseful shows across all areas, including morning and matinee screenings. The overwhelming response has prompted exhibitors to increase the number of screens.
Even after adding more shows, all screenings in the Telugu states today are recording full occupancies. Ticket sales on BookMyShow and District are crossing 50K per hour, marking a record for a regional film.
With houseful shows, additional theatres, and encouraging word of mouth already in place, Irumudi is set for a strong and long theatrical run.
Many are now of the opinion that Ravi Teja and Shiva Nirvana are back, and back with a bang.
