Ram Charan is consistently delivering hits at the box-office. Films like 'Racha', 'Nayak' & 'Govindudu Andarivadele' had a very average content, but Charan's stardom made those films work at the ticket window.
Charan will be working with Srinu Vaitla and Surender Reddy very soon. According to the initial reports, both these films are of action genre. However, Charan suggested his directors to come up with something new along with the action.
Unlike Allu Arjun, Charan is not comfortable to experiment as he doesn't want to take risk and put his producers in a fix. Chiranjeevi is taking special care for Charan's movies and even the Megastar advised the same about experimental films.
There are lot of pros & cons especially when a star hero appears in experimental movie. If that movie clicks, it will mint money at the box-office. At the same time, if that film fails, distributors would end up losing huge amounts of money.