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'Free' Publicity For Heritage At Amaravati!

'Free' Publicity For Heritage At Amaravati!

There are several marketing tricks for every company to get publicity and one of the ways is to attract the customers on the pretext of social service.

That is what Heritage Foods, the company of Telugu Desam Party president and AP Chief Minister N Chandrababu Naidu is exactly doing.

The Heritage Foods has announced that it would distribute over one and a lakh buttermilk packets free of cost to the people attending the foundation stone laying ceremony for Amaravati, the new capital of AP, at Uddandarayunipalem village, on October 22.

Though it is claimed to be a social service, the marketing strategy is glaringly evident.

Needless to say, Heritage Foods will put up stalls everywhere at the venue with big billboards and banners for distribution of buttermilk packets.

Though the supply of buttermilk is free of cost, there would definitely be sale of other products of Heritage there. And it would be a brisk business for Heritage.

Normally, the government charges hefty fee from any company for putting up hoardings, but in the name of social service, it will definitely charge any money for Heritage Foods. And what more publicity does it require?

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