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This is Madness, Laments Tollywood Trade

Three notable medium range films are releasing this weekend. Two heroes from Mega family taking on Manchu family’s Gayatri makes for an interesting clash.

Although film buffs are excited about three way clash, trade experts are calling it as madness.

According to trade, February is not an ideal time for multi-way clash at the box office. Sai Dharam Tej’s Intelligent and Varun Tej’s Tholi Prema fall into the Rs. 20 crore club and Gayatri also will need around Rs. 10 crore to be a safe venture.

With Chalo and Bhaagamathie still running in theaters it is not the best time to release three new movies, opined a trade source.

Only Tholi Prema is making some buzz among the three films as it caught the attention of youth, while the remaining two are hardly generating buzz.

With a couple more films lined up for next week, these films don’t have enough time to get to safety.

With big ticket films taking away fruitful seasons medium films are left with no choice but to clash during off season.

Let’s see who comes out winner in this Sivaratri clash.

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Tags: Gayatri Inttelligent Tholi Prema