Producer and director were treated like godfathers during the '50s and '60s era. Then, both director and producer lost their charm after heroes domination started later in '70s and '80s.
In the '80’s, directors like Dasari Narayana Rao and K Raghavendra Rao were paid almost equal remuneration to that of star heroes. At one stage, Dasari used to demand at least one rupee high to the pay of his film’s hero.
In current era, it’s ace director SS Rajamouli who brought back the charisma for director. Besides taking home his regular pay, Rajamouli also gets share in profits.
Director Koratala Siva too started taking additional pay from profits with Bharat Ane Nenu.
Currently, top directors in Tollywood are charging nearly Rs 10 to 20 Cr of remuneration.
Director Sukumar who just delivered non-Baahubali hit with Rangasthalam too has joined the list of directors who will be getting additional pay from profits.
Mythri Movie Makers are happy with the way Rangasthalam performed at the box-office. In fact, the film is still raking in shares in many centers.
The same production house as we all know has signed director Sukumar for another film. Superstar Mahesh Babu has been finalized to star in the film.
For this film, Sukumar has been offered Rs 18 cr as remuneration. What’s more, he will pocket share from profits as additional pay. So, with this film, Sukumar joins the likes of Rajamouli and Koratala Siva.
On the other hand, Mahesh Babu will next work with Vamsi Paidipally for a yet-to-be titled film. Soon after wrapping up that film, Mahesh will team up with Sukumar who previously made a disaster 1 Nenokkadine with him.