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Rs 125 Crore Target For Agnyathavaasi

Agnyathavaasi is readying for release on January 10. After Baahubali 2, it is Agnyathavaasi that did maximum pre-release business.

Owing to the popularity of the combination of Trivikram and Pawan Kalyan, the buyers shelled out Rs 90 crore in Telugu states alone.

Including theatrical rights, the price shot up to Rs 125 crores. So, the film has to now get Rs 125 crore market share to break even.

However, post Baahubali, no film could achieve such feat. Even Chiranjeevi's Khaidi No 150, which was a hit, made a little less than Rs 105 crores.

Goes without saying, the expectations from Agnyathavaasi are sky high and there is general feeling that the film will make Rs 80 crores in the first week, irrespective of reviews.

And that's where the real challenge lies for the film. The film 'has' to get good reviews to make up for the rest.

The film will be a commercial flop if it gets Rs 100 crore market share or a little more. So, it will have to create new non-Baahubali records and reach its target.

As mentioned earlier, the buyers were totally confident of Trivikram-Pawan Kalyan combination and did not think twice before investing.

To gauge if Agnyathavaasi has the capacity to live up to market expectations, one will have to wait till January 10.

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Tags: Agnyathavasi Baahubali 2 Pawan Kalyan Trivikram Srinivas