Media gave a massive pre-release publicity for Kabali. Without bothering as to whether it really deserved it or not, media abetted the Kabali mania among the people by giving it unprecedented hype.
And the Kabali fever among his fans has gone to a new high. That had helped the film achieve record collections in the opening shows.
But the bubble burst on the second day with Kabali generating a lot of negative talk. Causing considerable damage to its collections.
On Monday, when the working day commenced, hundreds of theatres which hired the film for screening witnessed deserted stands. There were no queues at the theatres as a result of which half of the halls remained empty.
And, this is not just the plight of Kabali. But that of every high-budget film that does not focus on post-release publicity, which is very crucial. Normally, entire film unit of such movies get into action immediately after the release and continue to give the publicity for at least a week or two so as to keep up the tempo among the audiences.
In case of Allu Arjun-starrer Sarrainodu, too, the film got the negative talk on Day 1, but thanks to the post-release publicity, it managed to undo the damage.
This has not happened in case of Kabali. Forget the Tamil unit, there is nobody to take care of post-release publicity in Telugu and those who bought the rights for Telugu version by spending Rs 30 crore are in soup.
While Rajinikanth is not in a position to come to the Telugu states to do publicity, the director has no face value here. And the audiences have no knowledge about Radhika or Dhansika. So, Kabali has been left like an orphan in Telugu land!