Duvvada Jagannadham should become Allu Arjun's highest grosser to be a successful film! Yes, DJ’s pre release business is more than the lifetime business of Allu Arjun’s biggest hit Sarrainodu.
As per trade estimates, DJ has to collect a distributor share of Rs. 80 crore to be termed as a hit.
Allu Arjun’s recent track record and the change in market dynamics post Baahubali 2 are the reasons for high valuation of Duvvada Jagannadham.
Rs. 80 crore target is not a mean feat to achieve as only four films have breached that mark until now in the history of Telugu cinema.
However, hiked prices and almost nil competition for two weeks will work in DJ’s favor if the film manages to generate decent word of mouth.
Dil Raju as usual is showing immense confidence in his product that he is releasing the film in Nizam, Vizag and Krishna areas. East Godavari rights were bagged by Geetha distributors.
Allu Arjun is the only actor that has shown considerable growth in terms of stardom with impeccable consistency in recent times. If he scores another hit with DJ then his range as a star will increase by leaps and bounds.