Director Srinu Vaitla has habit of releasing the first look posters or teasers of his movies on the birthdays of his stars or their dads.
He made two films with Mahesh Babu and both the first looks were released on Superstar Krishna's birthday.
Following the same sentiment, he has promised his current star Ram Charan to ready up the first teaser of the movie for August 22nd release.
Ram Charan's father and megastar Chiranjeevi celebrates his birthday on 22nd August and on that day the first poster and 30 second teaser will also be released, the unit members informed us.
Actually Ram Charan planned to launch his dad's 150th movie on that day but his plans are not working out. So to keep the fans happy, Vaitla and he have decided to release their movie's first look.