Allu Arjun who used to cater to the urban and overseas audiences is concentrating upon penetrating into the masses lately.
With Sarrainodu he has proved his potential as a mass hero and his latest film DJ also has been performing so well in the domestic circuit.
In the bargain to earn mass following, Allu Arjun is losing his grip over overseas market.
Although Sarrainodu was a big hit in India, it ended up as a flop in the overseas market. Now DJ follows the suit as it failed to enter 1 Million Dollar club in US in its first weekend.
Allu Arjun had a series of hits overseas with films like Julayi, Race Gurram and S/o Satyamurthy. His recent outings couldn’t appeal to universal audience as the actor is inclined towards achieving mass following.
While actors like NTR and Charan are doing their best to get universal following by shedding their mass image, Allu Arjun is heading exactly in the opposite direction.
Even his upcoming film Naa Peru Surya sounds like a mass film from the outset.