Malayali lass Priya Varrier is the latest Internet sensation after her famous wink in the video song ‘Manikya Malaraya Poovi’ from the forthcoming Omar Lulu directorial Oru Adaar Love went became viral.
Priya is now the darling of Instagram as well, as the number of her followers has skyrocketed in a short span of time.
As per reports, more than five million people follow Priya’s Instagram page.
If reports are to be believed Priya will now start earning by posting promotional content on her Instagram account, apparently through Instagram’s influencer marketing strategy.
Celebrities who have the star power to influence consumers post videos and messages promoting products of major brands.
Many major brands are already vying to rope in Priya to promote their products through Instagram influencer marketing.
However, it is not known how much Priya charges for posting promotional content of major brands on her official Instagram handle.
The pictures and videos posted by Priya on her social media pages garner as much as ten lakh likes and the comments posted below by her fans alone would be more than twenty thousand.
As per the latest reports, Priya Varrier apparently charges a whopping Rs. eight lakh for posting a promotional video on her Instagram account.
Many Bollywood celebrities promote products and brands through their social media pages but the trade pundits says that even Bollywood A – listers wouldn’t charge as much as Priya does.
Cricketer Virat Kohli is another celebrity with huge brand value and star power who regularly posts promotional content on his official social media pages.