Sailaja Reddy Alludu overseas rights were sold to LA Telugu that released Agnyaathavasi in overseas.
As LA Telugu lost around Rs. 11 crore for Agnyathavasi, the makers of Sailaja Reddy Alludu (Sithara Entertainments is a part of Haarika Hassine Creatations) decided to sell the rights of this medium budget movie to the same buyer.
LA Telugu also bagged the overseas distribution rights of Harika Hassine’s upcoming biggie Aravinda Sametha.
Radha Krishna of Harika Hassine has a policy of maintaining relations with single buyer for each area. He doesn’t consider other options unless he has problems with the current buyer.
LA Telugu did a fine job in promoting Agnyathavasi aggressively and also releasing it in a massive way thus ensuring $ 2Million gross in USA.
However, Vasudeva Reddy of iDream Movies vied for the overseas rights of Sailaja Reddy Alludu through director Maruthi.
Initially, producers have shown interest to make a deal with iDream Movies, but later backed out. Vasudeva Reddy came forward to pay Rs. 3.15 crore for overseas distribution rights of Naga Chaitanya-Ramya Krishna starrer. But the producers closed the deal for LA Telugu for around Rs. 3.10 crore.
Vasudeva Reddy felt cheated as the producers used his offer to bag good price for the film from another buyer.
Haarika Hassine however offered another deal for Vasudeva Reddy to get a share from LA Telugu for all their upcoming films (Aravinda Sametha, Sailaja Reddy Alludu, Sharwanand-Sudheer Varma film). But Vasudeva Reddy is not okay with bagging a share in Aravinda Sametha as huge amount of risk involved.
Radha Krishna reportedly made it clear to Vasudeva Reddy that he will get a share in the business only if he is okay with three film deal.
On the other hand, director Maruthi also is a bit unhappy with the producers for not honoring his man.
Meanwhile, Sailaja Reddy Alludu that bagged a handsome offer from overseas buyer will need to collect around $1 Million in US to be a safe venture.