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Trade Talk: A Bad Start to the July Box Office

Tollywood trade has pinned a lot of hopes on July releases to set the cash registers ringing.

Two notable medium budget films have hit the theaters this weekend, but none of the films seem promising enough to keep the box office busy for a while.

Gopichand’s Pantham released on Thursday opened on a decent note. It has put up a good show on its day 1 in Andhra Pradesh. However, the film failed to generate favorable talk from the first day audience that it had crashed on its second day.

Tej I Love You starring Sai Dharam Tej in the lead role opened on Friday, but couldn’t get a half decent start.

Unexciting promotions and recent track record of Tej must be the reason for poor turnout on day 1. Unfortunately, the word of mouth isn’t encouraging either thus dampening its future prospects.

Last week releases Ee Nagaraniki Emaindi and Sanju will have another weekend to cash on as the new films couldn’t generate any positive buzz.

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