Director Sekhar Kammula is branded as one of the refreshing moviemakers for Tollywood. Given the flavor of his movies, he is considered a hot property among the multiplex market. And now, it looks like the multiplexes also have begun to shower that extra love for Kammula by promoting his film.
 
We are talking about the famous Prasads Multiplex. Apparently, while climbing the escalators there is an LCD screen provided. Usually, that’s a place where ads keep rolling and film ads don’t come. But interestingly, the promos and teasers of Kammula’s new movie ‘Life Is Beautiful’ have been coming regularly on that.
 
The head of Prasads is Ramesh Prasad and unless he is very interested he will not entertain such things. Kammula makes crowd pulling multiplex movies and sources say that’s why Ramesh Prasad is giving this special love to Kammula. Maybe this will motivate other filmmakers to do few multiplex flicks and get this love of Prasads Multiplex.