A major chunk of a film’s fate is getting decided by the response from the overseas audience so a lot of measures are taken keeping them in view. Now, two directors who have got a very strong hold in the NRI market are Sekhar Kammula and Trivikram Srinivas.

For example, Trivikram's ‘Khaleja’ was flop in India but overseas it became a super hit and that too in the presence of piracy. As for Kammula all his movies are super hits overseas. Now, Trivikram’s ‘Julayi’ is also running great guns in the overseas circuit. So, the question is, why so much welcome for them?

The analysts say that NRI families like sensibility. Even NRI mass audience are also there and they mostly comprise of youth. But NRI ladies prefer these two men and that’s the point. If the ladies have to go then families have to go so more tickets are sold. That is how both Srinivas and Sekhar are ruling with their family appeal.