The world of Indian cinema has gone through a transition over the past few decades. What was considered to be a field of art and passion has today become a big business industry. So, there are many individuals who don’t hesitate to take up bold and taboo subjects just to make money out of their movies.
 
Ironically, the reception to such films is also in high quantities from our audience. Due to that, films comprising of sex, nudity, vulgarity are increasing in movies.  In Bollywood, ladies like Ekta Kapoor, Pooja Bhatt are driving this subject strongly with films like ‘LSD’ ‘Raagini MMS’ ‘The Dirty Picture’ ‘Jism 2’ etc.
 
The same position seems to have crept to Tollywood as well with films like ‘Ee Rojullo’ ‘Oka Romantic Crime Katha’ ‘Yemaindhi Ee Vela’ and others. The budgets for making such flicks are low and the returns are in huge numbers. This is said to be the key reason for making of such movies. But what impact this has been creating on today’s youth is the biggest question.