Out of all the members in a film industry, it is said that the producer has the toughest and riskiest job. Well, it’s his money that’s at the stake the moment a film hits the floors. And till it reaches the theatres and performs at the box office, the money is always in gamble. And there are quite a number of producers in Tollywood who have a brand of their own and many directors used to crave for working with them.
 
However, times have changed. The old and established producers are currently unable to get the pulse of the audience and even directors have stopped showing interest to work with big names. Due to this, the reverse trend has begun and instead of directors after producers the producers now have to approach the directors to be part of their projects.
 
Only those producers who have been able to read the market trend and the mindset of the new age directors have been able to sustain but the rest of them are busy still studying the trend of Tollywood circuit. This trend has become quite shocking to the senior producers of the filmy world.