Now that YSR Congress party president Y S Jaganmohan Reddy in the Chanchalguda jail in connection with his alleged illegal assets case, the media focus has now shifted on to his mother Y S Vijayalakshmi, who is going to hit the campaign trail on Wednesday.

Particularly, Jagan’s media house Sakshi has started given extensive coverage to Vijayamma. Since Wednesday morning, it has been highlighting her maiden speech at the YSR Congress party plenary, calling upon the people to bless her son who had all the qualities of her husband. It has also projected Vijayamma’s first speech in the state assembly and also her campaign in the Pulivendula by-elections in the past.

The party’s publicity managers have sent file pictures of Vijayamma’s visit to villages in the past, interacting with the villagers in her constituency and consoling them to all the media houses. The whole idea is to familiarize Vijayamma to the people and ensure that the party would get the maximum mileage when she goes to them seeking votes.

The other media, too, is keenly watching whether Vijayamma would be able to attract voters like his son.