Media baron Ramoji Rao recently launched a bouquet of channels in Telugu. One of those channels is ETV Cinema which completely focuses on Tollywood movies and events.
After launching this channel, the media baron is aggressively getting rights of all big movies and audio launch events.
Earlier, his channels didn't show much interest in telecasting audio events of Tollywood movies but this new ETV Cinema channel has already replaced MAA TV in grabbing the rights of audio events.
Even the industry is also reportedly giving preference to Ramoji Rao now as he owns biggest studio in Hyderabad, where most of the movies complete their shoots.
Ramoji Rao is reportedly planning to launch mini multiplexes in all major towns of Andhra Pradesh and Telangana states by making agreements with some of the leading producers of Tollywood. The work is said to be progressing fast.
