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Trade: It is Advantage Duvvada Jagannadham

DJ collections witnessed a sharp fall on Wednesday as the holiday period is over. The drop is alarming but the buyers need not worry too much about it as there is literally no competition during this weekend.

However, the drop in collections indicates that the film will struggle during week days in its second week.

Hence, this weekend is going to be crucial for DJ to recover its high costs. Although it has done pretty well in its first weekend, buyers still need to recover a large chunk of their investment.

As per trade buzz, the reported numbers are bloated by the makers to grab public attention. This means in reality there is still a long way to go for the film to reach the safe zone.

Thankfully, none of the Friday releases will pose a threat to DJ as they are riding on low pre release buzz. Jayadev, Virus and a couple of other films are hitting theaters tomorrow.

DJ will retain most of its screens in its second week also.

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