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Reel Talk: Budget Control Is The Key

Many reasons are attributed to the failure of a film but if one were to go by the successes in recent times, it becomes clear that 'budget control' is a key factor.

Ram’s ‘Nenu Sailaja’ produced by his uncle Sravanthi Ravi Kishore was made within a budget of Rs 10 crore. Ram did not take any remuneration for this film. The movie collected more than Rs 20 crore and adding the satellite rights; it comes to a share of nearly Rs 25 crore.

Nagarjuna could have spent any amount on ‘Soggade Chinni Nayana’. But having learnt from the ‘Bhai’ experience, he took care to ensure that the movie was made on a budget of Rs 15 crore. The movie did pre-release business of Rs 20 crore and went on to collect nearly Rs 45 crore.

Similarly, ‘Express Raja’ was made on Rs 8 crore and went on to do business of Rs 13 crore. Adding the satellite rights, it comes to around Rs 16 crore.

Sesh Adivi’s Kshanam was made on a shoe- string budget of Rs 1.1 crore excluding publicity. The movie has already broken even and well on its way to good profits.

Had the same control been exercised in the case of ‘Nannaku Prematho, the movie would have become a safe venture for buyers.

What should be classified as a record hit because of its collections ended up as a loss project only because budget went beyond control.

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Tags: Express Raja Kshanam Naanaku Prematho Nenu Sailaja Soggade Chinni Naayana