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Akhil: Tension For USA Distributors

Akhil Akkineni's Akhil is facing some problems due to its non-weekend, non-holiday release date. Although all the arrangements for grand release have already been done, a small issue is giving tension to the distributors.

But the biggest problem the distributor will be facing is sustaining the openings for close to six days as the movie is releasing USA on Tuesday (premieres on November 10th).

Irrespective of talk - good, average or bad talk, attracting audiences for all the five days (Tuesday to Sunday) is a Herculean task. Also they have to contain the piracy for such long weekend and should constantly monitor all digital platforms for such long weekend. 

Generally, big movies release on Friday in India and open on Thursday in USA with Premiere shows and this would help the movie a great run in both the territories. But when the movie is released in the very beginning of the week problems arise in USA. NRI's prefer to watch movies either on weekend or on holidays. 

Let's hope that Akhil bucks the trend and emerges as trendsetter. 

Akhil Akkineni's Akhil is directed by V V Vinayak and produced by Nithin with Sayesha Saigal playing the heroine role.

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Tags: Akhil India Overseas USA