Future Generali India Life Insurance Company entered into a brand association with ‘Karma’ Telugu Movie starring Adivi Sesh, and presented by Sai Kiran Adivi. It seems that Future Generali is supporting‘Karma’ movie in their publicity and promotion for greater synergies.
 
‘Karma’ is directed by Adivi Sesh, wherein Adivi Sesh himself is playing the lead role and Jade Tailor, a Hollywood actress is playing the female lead.
 
Abraham M. Alapatt – Senior VP Future Generali said, “Future Generali’s brand baseline “Ek Shagun Zinadagi ke naam” is in line with our customer insight that all of us, in our happiest moments, are always worried and wish the moment could last forever.

“Future Generali wants to be the brand that (through our insurance solutions) helps our customers stay blessed. The essence of the film ‘Karma’ is of the victory of good over evil and the power of being positive, which is perfectly in tune with what we as a brand and believe”, Abraham adjoins.
 
Future Generali earlier collaborated with 'Village lo Vinayakudu'  for a similar synergy.