Multi-national companies and Indian MNCs all look out for celebrities who have a pan-Indian presence. In fact, they also look for people who cater to the NRIs spread all over the world who can relate to Indian celebrities.
Well, in the world, more popular the face, wider the reach of the ad and of course eventual impact.
So, latest buzz in Tollywood is that Prabhas is the new find of the ad world. Well, there is a rumour that a soft drink company and a toothpaste company had approached Prabhas during the shooting of Baahubali, though the ads did not work out in his favour.
There is also talk that he was approached by other advertisers when the shooting was on, but since the shooting got delayed, talk is that Prabhas could not commit himself.
Now, the talk is that Prabhas is being approached by many top brands thanks to the sensational success of Baahubali.
Given that the film has released in multiple languages, Prabhas is being considered as a 'hot' choice for various big brands. Also since the film has entered the Rs 500 crore club, Prabhas fits all the requirements of a big brand.
If one looks at the ad history of our top heroes, Telugu heroes were much behind vis-a-vis their Bollywood counterparts.
But the ad game began with Mahesh and he has been 'the' choice till now. It is said that he is the highest paid Telugu actor and commands a good market. Then of course, there is Ram Charan Teja, Allu Arjun and Jr NTR. But till now Mahesh was the trendsetter.
However, one Baahubali has suddenly changed the equation and it is being said that Prabhas is in talks with various brands. Though sources close to him reveal that he will only work with brands that will enhance his image and current image among his fans.
Well if everything works out, it would soon be raining ads for Prabhas.
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